Sharkonomics spreads fear amongst market leaders

Sharks are not only nature’s most revered killing machines, they are highly strategic and efficient predators. Studying their behaviour and instincts can provide lessons for companies of any size who want to attack the competition.

Stefan Engeseth, author of the new book Sharkonomics, argues that taking market share from market leaders is about being aware, creating presence and punching above your weight. By applying the behavioural traits of the shark, Engeseth has created a number of highly practical business strategies which include striking unpredictably, developing a sensory system, hunting in packs and how to locate blind spots. The more competitive your marketplace, the more effective Sharkonomics can be. After all sharks have been evolving for over 420 million years and are still very much the leaders in their space.

Why Sharkonomics
Quite simply, nature is smarter than the likes of Stanford, Harvard, MIT, McKinsey, Boston Consulting Group, Bain, IBM, Apple and all of the other Fortune 500 companies. In nature, sharks have to move to survive. But in business most market leaders remain static, because they are stuck in history – and eventually they become shark food. Sharks don’t perform by producing endless Power Points; they bite into market share. Sharkonomics will reveal how the logos of market leaders will have more chunks taken out of them than a seal after a shark picnic.

It’s not just about attack
! Sharkonomics also includes tactics for companies to defend themselves against attack. It is important to state that Sharkonomics is inspired by nature, but Engeseth’s intention is not to spread fear in any form-except perhaps in boardrooms!

Stefan Engeseth, the author of Sharkonomics, dived with sharks in South Africa as part of his research for the book!

Take a bite of this new book at www.Sharkonomics.com

For more information, videos and book samples go to www.Sharkonomics.com.

Majority of people believe cash set to become extinct

Nearly a third (30%) of the UK public have been inconvenienced in the last year by a retailer not taking cards, according a new YouGov survey conducted for small business payments specialists CardSave. The poll indicates that retailers that refuse to accept cards are losing out to modern consumers, who carry hardly any cash.
In fact, 16% of people have walked out of a shop in the past year without making their intended purchase because the retailer didn’t accept cards, while 22% have been forced to leave to seek out a cash point. 7% have purchased less than they intended to due to retailers’ only accepting cash.
The survey shows that the days of carrying large amounts of cash are over. 62% of people carry £20 or less in cash on them on average. 48% carry £15 or less and 35% carry up to £10. Yet almost everyone (93%) carries a credit or debit card.
According to CardSave’s own Small Business Payments Index, which launches today and is compiled from card payments data for over 40,000 small businesses, the average card transaction at small, independent merchants in February was for £64.27. This splits into averages of £96.56 on credit card and £54.14 on debit card. With only 12% of the population carrying £50 or more in cash, retailers who do not accept cards are therefore likely to be missing out on high-value customers.
A majority of the public, 57%, believe that cash will become extinct at some point in the future – with 50% predicting that this will be by 2035. 36% forecast that this will be by 2025.
Clive Kahn, Chief Executive of CardSave, which enables small businesses to accept payments more easily: “The days when consumers wanted to pay by cash are over. They increasingly expect to pay by card for everything – from small shops to tradespeople such as painters and window-cleaners.
“Small businesses benefit significantly from accepting cards, winning more business, making larger sales and maintaining their competitiveness against major retailers.”
The YouGov poll coincides with the first ever Small Business Payments Index by CardSave on expenditure on cards at SMEs in each sector of the economy over the past year. The most significant changes in February 2012 (compared to February 2011) in average amounts spent include the following:
·         Average spend on home improvements was up 32%, from £169.37 to £233.10
·         Spending on bicycle sales and servicing was up 10% from an average of £69.89 to £77.07.
·         Restaurants, pubs and bars saw a 9% decrease in the average transaction value from an average of £32.59 to £29.66.
·         Average card spend on taxis, cabs and limos was also down 8% from £112.24 in February 2011 to £103.03 in February 2012.
·         Highest card transaction values were in the home improvements and leisure sectors.  

Blueair Named as finalist for International Housewares Association Innovation Awards

Blueair, the world’s leading maker of indoor air purifiers, has been selected as a finalist in the first annual International Housewares Association Innovation Awards. In- novated with love in Sweden, the Blueair Sense being unveiled at the Chicago International Home + Housewares Show is the result of a unique partnership between Blueair and the Swedish globally acclaimed architecture and design studio, Claesson Koivisto Rune.

This is the first time exhibitors’ at the Home + Housewares Show, which runs from March 10 to 13, will see their cutting-edge innovations receive recognition through the IHA Innovation Awards. The finalists will be judged by a panel of industry experts and news media with the winners to be announced on Saturday, March 10 at 4:30pm in the Innovation Theater.

Claesson Koivisto Rune has created a contemporary glass and steel design for the Blueair Sense to deliver an out-of-the-box experience beyond giving users unbeaten removal of airborne pollutants for improved health and wellbeing. Designed to blend seamlessly into any home or office environment, Blueair’s latest air purifier will be available in an enticing color palette and boasts a unique tempered glass top with interactive motion sensitive controls.

Blueair air purifiers have won multiple awards for their superior performance in removing allergens, asthma triggers, viruses, bacteria and other airborne pollutants from the air people breathe at home or in the workplace. Independent tests show that Blueair air purifiers are best in the world when it comes to cleaning more indoor air faster than any other air purifier.

Believing clean air is a human right, Blueair works hard to help raise public awareness about the potential health hazards of indoor air pollution, which can be up to 100 times more polluted than the air outside.

“We see the Blueair Sense as the forerunner in launching a revolution in our homes and workplaces in the same way household refrigerators changed the way people ate and helped them live more healthy lives,” said Herman Pihlträd, Blueair chief executive.

Acknowledging the honor of being chosen as a finalist in the IHA’s Innovation Awards, Mr. Pihlträd said the Blueair Sense not only is “highly efficient at cleaning indoor air of airborne pollution, but also has incredibly cool looks that will blend naturally into any living or working environment.”

Graffiti6 blazing a Britpop trail in the USA

Graffiti6 is a Brit band doing very well in the USA right now, a great UK export helping to put the ‘Great’ back into Britain. Here’s what is being written about them on Zoiks:
Riding on the success of their first single “Free” from debut album Colours, Britain’s Graffiti6 has been selected by VH1 as the “You Oughta Know” artist for the month of March. Launched in 2004, VH1’s “You Oughta Know” franchise introduces promising new artists on the rise to VH1’s base of music lovers. Many “You Oughta Know” artists have gone on to win industry awards and accolades including “Best New Artist” Grammy Awards and nominations. This highly acclaimed franchise has helped break artists such as Adele, Amy Winehouse, Bruno Mars, The Civil Wars, Colbie Caillat, Corinne Bailey Rae, Foster The People, The Fray, Grace Potter and The Nocturnals, James Blunt, Mumford & Sons, Sara Bareilles, Regina Spektor and many, many others.

Colours was released on January 24th to rave reviews and the first single “Free” which is now a top 10 hit at AAA radio, officially impacts the Hot AC format this week. Graffiti6 has performed the single on “The Tonight Show With Jay Leno,” “Conan” and “The Rachael Ray Show.” The “Free” video has over 1.3 million views on VEVO is currently in rotation on VH1, MTVU, Music Choice and MUN2.

Graffiti6 recently wrapped a nationwide tour with Augustana and will head to Austin March 15th – 17th to play a series of shows at this years SXSW festival. They will then join singer/songwriter Eric Hutchinson starting April 17th in Denver, Co through May, 23rd in Portland, OR. They will then play this year’s Sasquatch Festival over Memorial Day weekend at the Gorge in Washington.