Blueair Named as finalist for International Housewares Association Innovation Awards

Blueair, the world’s leading maker of indoor air purifiers, has been selected as a finalist in the first annual International Housewares Association Innovation Awards. In- novated with love in Sweden, the Blueair Sense being unveiled at the Chicago International Home + Housewares Show is the result of a unique partnership between Blueair and the Swedish globally acclaimed architecture and design studio, Claesson Koivisto Rune.

This is the first time exhibitors’ at the Home + Housewares Show, which runs from March 10 to 13, will see their cutting-edge innovations receive recognition through the IHA Innovation Awards. The finalists will be judged by a panel of industry experts and news media with the winners to be announced on Saturday, March 10 at 4:30pm in the Innovation Theater.

Claesson Koivisto Rune has created a contemporary glass and steel design for the Blueair Sense to deliver an out-of-the-box experience beyond giving users unbeaten removal of airborne pollutants for improved health and wellbeing. Designed to blend seamlessly into any home or office environment, Blueair’s latest air purifier will be available in an enticing color palette and boasts a unique tempered glass top with interactive motion sensitive controls.

Blueair air purifiers have won multiple awards for their superior performance in removing allergens, asthma triggers, viruses, bacteria and other airborne pollutants from the air people breathe at home or in the workplace. Independent tests show that Blueair air purifiers are best in the world when it comes to cleaning more indoor air faster than any other air purifier.

Believing clean air is a human right, Blueair works hard to help raise public awareness about the potential health hazards of indoor air pollution, which can be up to 100 times more polluted than the air outside.

“We see the Blueair Sense as the forerunner in launching a revolution in our homes and workplaces in the same way household refrigerators changed the way people ate and helped them live more healthy lives,” said Herman Pihlträd, Blueair chief executive.

Acknowledging the honor of being chosen as a finalist in the IHA’s Innovation Awards, Mr. Pihlträd said the Blueair Sense not only is “highly efficient at cleaning indoor air of airborne pollution, but also has incredibly cool looks that will blend naturally into any living or working environment.”

Advertisements

Indoor air health threat more acute and widespread than public is aware

Just found out something really scary. According to Blueair, the world’s leading maker of indoor air purifiers, that contrary to what many believe, indoor air is often far more polluted – and harmful to health – than the air outside.

Blueair responded to a study of pregnant mothers by Umea University in Sweden, which indicated high levels of traffic exhaust fumes and ozone could lead to a bigger risk of premature birth than the mother smoking. But solving the problem is not as easy as just staying inside. Apparently, the buildup of polluted air indoors poses a major threat to health and wellbeing that many people don’t know about, according to Jonas Holst, Blueair Global Head of Sales and Marketing.

Describing the new findings as very worrying, Holst said the Umeå University research reflects just the tip of an iceberg and to get rid of the problem people need to take measures to clean their indoor air far more than today.

“Our homes and offices are constantly being bombarded by high levels of airborne pollutants that most people are unaware about,” he said. The US Environmental Protection Agency, EPA, has stated indoor air levels of many pollutants may be more than 100 times higher than outdoor levels. Air pol- lutants in buildings are of particular concern because most people spend as much as 90% of their time indoors, according to the EPA.

Blueair is currently launching a campaign in Europe, Asia and the USA to help raise public awareness about the health dangers of indoor air pollution. The campaign is designed to also show how people can dramatically remove 99.97% of everything potentially harmful, including traffic exhaust particles and other allergens.

“It’s amazing that modern cars are fitted with air filters to protect drivers and passengers, but little is done to improve healthy air conditions inside our buildings where we live and work,” says Jonas Holst.