Our staggering mobile future

In 2009 some 300 million mobile apps were downloaded. In 2010 the number of apps downloaded rocketed to a staggering FIVE BILLION!

The surge in mobile social media platforms saw 347 percent growth inTwitter mobile usage, 200 million mobile Facebook users and 100 millionYouTube videos played on mobile devices every day, according to leading industry blog mobilefuture.org.

UK custom publishing company tkgb.co.uk in a recent report noted that today consumers are being offered a mindboggling array of applications and social media platforms that are pushing mobile growth to dizzying heights.

An independent study at the end of 2010 of over 5,000 US adult smartphone Internet users by Ipsos OTX, an independent market research firm, provided some useful insight for business into consumer mobile trends. For example, key findings included 71% of smartphone users search because of an ad they’ve seen either online or offline; 74% of smartphone shoppers make a purchase as a result of using their smartphones to help with shopping, and 88% of those who look for local information on their smartphones take action within a day.

Such figures indicate the potential value mobile offers to smaller business to engage and connect with their valued audiences, but questions remain about corporate social media and its mobile approach. Is the corporate app merely going to remain being about building relationships and generating loyalty or is there another dimension yet to be unveiled?

A Fortune Magazine report last year concluded that Fortune 500
companies today typically leverage social media technologies like blogs and Twitter in order to improve their communications approach, build internal knowledge and improve marketing, for example.

Yet research from McKinsey suggests that high end companies using social media or “collaborative Web 2.0 technologies” are also achieving higher profits, according to wallblog.co.uk. The blog notes the report says those companies that fail to implement social media could be making a “critical mistake”.