The mad, mad world of social media

David without his sunglasses

Are you a research junkie? No? So why spend hours trawling the Internet for useful statistics and figures that promote the benefits of social media for companies, when the SMCC London App by TKGB – the UK custom publishing agency –  has done some of the fishing for you with some help from jeffesposito.com. For instance, did you know that 46% of Internet users worldwide interact with social media on a daily basis (TNS), while 25% of social media users are more likely to look into a brand advertising on social media (Adology)? Another interesting titbit is that 78.6% of consumers have apparently joined a company’s community to get more information on the company (Universal McCann?.

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