Our staggering mobile future

In 2009 some 300 million mobile apps were downloaded. In 2010 the number of apps downloaded rocketed to a staggering FIVE BILLION!

The surge in mobile social media platforms saw 347 percent growth inTwitter mobile usage, 200 million mobile Facebook users and 100 millionYouTube videos played on mobile devices every day, according to leading industry blog mobilefuture.org.

UK custom publishing company tkgb.co.uk in a recent report noted that today consumers are being offered a mindboggling array of applications and social media platforms that are pushing mobile growth to dizzying heights.

An independent study at the end of 2010 of over 5,000 US adult smartphone Internet users by Ipsos OTX, an independent market research firm, provided some useful insight for business into consumer mobile trends. For example, key findings included 71% of smartphone users search because of an ad they’ve seen either online or offline; 74% of smartphone shoppers make a purchase as a result of using their smartphones to help with shopping, and 88% of those who look for local information on their smartphones take action within a day.

Such figures indicate the potential value mobile offers to smaller business to engage and connect with their valued audiences, but questions remain about corporate social media and its mobile approach. Is the corporate app merely going to remain being about building relationships and generating loyalty or is there another dimension yet to be unveiled?

A Fortune Magazine report last year concluded that Fortune 500
companies today typically leverage social media technologies like blogs and Twitter in order to improve their communications approach, build internal knowledge and improve marketing, for example.

Yet research from McKinsey suggests that high end companies using social media or “collaborative Web 2.0 technologies” are also achieving higher profits, according to wallblog.co.uk. The blog notes the report says those companies that fail to implement social media could be making a “critical mistake”.


App future as business tool further defined…

Setting a benchmark for corporate App development, delegates at a major social media conference in Amsterdam last week created, built and published on iTunes a unique iPad app.

The Social Media in a Corporate Context (SMCC) app was workshopped in a session led by David Noble, managing director of TKGB, a pan-European custom publishing agency that can be seen at http://www.tkgb.co.uk. Containing graphic and video content, the SMCC app was designed and completed within just four hours and made available for free download on the  iTunes App Store the very same night.

The app focused on content delivered by speakers at the conference, arranged by leading European comms publication, Communicate Magazine. So successful was the trial that Communicate is planning to repeat the exercise at its SMCC conference in London on June 2 at The Grange St Paul’s Hotel with industry leaders from across Europe.

Commenting on the achievement, David Noble said: “The lightning speed in turning around an app of high quality design and content is a clear demonstration of how such tools can be leveraged as a corporate communications channel. It clearly signals how easily high quality mobile apps and other social media tools can be created to promote stakeholder relations using high a quality journalistic design and writing approach.”

The SMCC app will be updated at the London conference and its content overhauled, showing once again how speedily mobile communications can become part of a communications strategy. TKGB will be incorporating live text and videos from SMCC London. If you have an iPad you can download the first SMCC app for free athttp://itunes.apple.com/us/app/smcc/id434826199?mt=8&ls=1

TKGB Limited is a ground-breaking media company producing a full spectrum of digital content and video designed exclusively for web platforms and mobile devices such as the iPhone, iPad and others, as well as traditional print publications and video for corporate brand clients. TKGB is partnered with top Scandinavian content publisher Tidningskompaniet with over 18 years of high quality content publishing expertise with corporate B2B and B2C clients. This is their web site, if you are in business it’s worth looking at … www.tkgb.co.uk